Renaming the Charlotte Bobcats

 

It’s official.  Michael Jordan is buying the Charlotte Bobcats, and rumor has it, he’s renaming them, too.

It makes sense.  The soon-to-be former owner Bob Johnson tackily named the team after himself.  Bob’s mistake wasn’t using his own name.  It was having such a dull one.  Michael may be equally common, but the nicknames are all-time greats.  Before he picks a new name, M.J. should check this blog for a couple suggestions.

I’ll limit myself to two.  The first: Air Charlotte. It’s brings a euro fútbol flavor to the NBA, like Real Madrid or FC Barcelona.  And not only is it based on his Airness, it fits into North Carolina’s flight-boasting history.  After all, upon the Bobcats inception, the runner-up name was the Flight.

Not digging the soccer style?  The second suggestion is more about American capitalism, and it’s sure to please Nike.  The Charlotte Jumpmen.  The logo's already done.

So whether it’s Air Charlotte or the Jumpmen, no one should think of Charlotte again with thinking of Jordan, so pass this along to Michael.  I’m hoping for season tickets in return.

Until next week,

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Jonathan Rozen