Glass-Bottomed Jumbotron

There’s a problem with every seat in every arena in the world. They’re all around the action. None of them are in it.

I present to you: the Glass-bottomed Jumbotron. Screens on the outside. Seats on the inside.

Perched above center court (or ice, or monster truck show or whatever else), fans will enjoy a view of events only previously delivered by camera. Forget floor seats, “when you’re looking down, the action’s all around.” Everyone loves a rhyming jingle.

It’s the perfect way to boost home-court advantage. Pack the rowdiest fans into the Jumbotron and let their heckles rain down. How long until players are yelling back up at them? That’s great television.

Or perhaps turn it into an eccentric owner’s evil suite, with a single desk alone in a giant room of windows. If Jerry Jones owned a basketball team, he’d want one.

Remember all the commotion over Jones’ 72-feet tall, 160-feet long screen in his football stadium? Expect the same for the first Glass-Bottomed Jumbotron. With that kind of attention, sponsors will be lining up to pay for naming rights. It might even pay for itself. How much does a custom Jumbotron cost?

Fans want to get closer to the action, but this isn’t up to them. So I’m talking to you, now, stadium owners and architects. This is your decision. Demand a chandelier of seats and screens above center stadium. The view will be spectacular.

Until next week,
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Jonathan Rozen