ESPN 4 Women

I do not care about women's sports. There is no sense in hiding it. I don’t care who wins, and I’ll change the channel when their highlights interrupt SportsCenter.

I am not the only one. Remotes are grabbed across the country every time the day’s WNBA scores promise to consume the next five minutes of ESPN’s bottom line.

It spits in the face of the purpose of television: to attract an audience and sell access to advertisers. After all, ad money pays for everything. Fans of women’s sports cannot possibly be the same fans those advertisers are targeting with beer ads. The women's sports fan market is ignored and lost, but there is an opportunity to fix it and, more importantly, profit from it. If this niche market can be isolated, more targeted ads can be sold at a premium.

That’s why this week’s free idea is for ESPN. Give women’s sports their own network. ESPN 4 Women. Separate but equal may have an ugly history, but this time it means ka ching.

Until next week,
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Jonathan Rozen